Gunsmoke & Lavender
@ Alternative Fashion Week
20th April 2012
Alternative Fashion Week is unlike any other fashion week. Running for a full week with 15 shows a day, attracting audiences of over 10,000 and with a vibrant fashion market of wild and wonderful accessories, this event is a prime example of how imagination and resourcefulness can overcome a mountain of economic obstacles and promote sustainability.
In 1993 Spitalfields was a deserted, run down area with a huge empty market building. Today it is probably the most exciting cultural quarter in London with its markets, art galleries, shops, restaurants and bars attracting millions of visitors every year. Alternative Fashion Week has played its part in regenerating the area, raising its profile to a global audience and promoting hundreds of new designers.
Alternative Fashion Week has established an international reputation with world-wide press coverage. Every year Alternative Arts is overwhelmed by the number of young designers hoping to establish their label applying from all over the country, and other parts of the world, to have a catwalk show. We invest in innovation and ideas. This is fashion on the edge, risky, experimental, fashion for the future. It’s not about money or material success but inspiration and ideology, how to have designer fashion in the current financial climate, thrifty & thrilling, offering a world of real opportunities. Alternative Fashion Week provides that vital stepping stone between the graduate shows and the mainstream fashion industry.
Alternative Arts produces Alternative Fashion Week. We are a publicly funded arts organisation presenting fashion as an exciting and original art form. Every year we have to raise the funds to present the week. We are always looking for sponsors as well as being supported by the Spitalfields Estate and Hammerson. We also support charities who take up a collection at each show.
Alternative Fashion Week can be contacted at Alternative Arts Info@alternativearts.co.uk
020 7375 0441 www.alternativearts.co.uk
For more info on our show and press contact: firstname.lastname@example.org